Privacy Policy

Fluures (referred to as “we”, “us”, or “our”) highly prioritizes the personal privacy of every customer and strictly protects user personal data. This Privacy Policy elaborates on the standards and methods of how we collect, utilize, store and protect user information when you browse our official website, purchase footwear products, register member accounts and enjoy our brand-related services. By accessing our platform and completing shoe shopping transactions, you fully acknowledge and agree to the information collection and usage rules stipulated in this policy. If you do not accept the relevant terms, please stop using our website and shopping services immediately.

1. Category of Collected Information

To optimize your footwear shopping experience, realize personalized service customization, and ensure smooth order processing and after-sales service, we will collect different types of user information during your platform interaction:

Personal Voluntary Information

You will actively provide personal data when you complete the following operations on our platform:
  • Registering and activating a member account
  • Submitting footwear purchase orders and completing payment
  • Consulting customer service about shoe size selection, product styles, logistics and after-sales issues
  • Subscribing to our new product releases, footwear trend updates and brand promotional newsletters
The collected information covers your full name, email address, contact phone number, shipping address, billing address, customized shoe purchase records and order transaction details.

Technical & Behavioral Data

During your visit to our official website, we will automatically capture anonymous technical and browsing data, including:
  • Visitor IP address
  • Browser type, version and access device model
  • Website browsing tracks, visited footwear product pages and resident duration
Such data is only used for analyzing platform operation status, optimizing website loading speed, adjusting footwear product display logic and improving overall user browsing experience, and will not be used for unauthorized commercial purposes.

2. Legal Usage of User Information

We only use your personal information within the scope of legitimate business needs, and all usage purposes are as follows:
  • Complete footwear order processing, including order verification, product shipment, logistics arrangement, and handling after-sales services such as returns, exchanges and refunds
  • Communicate with users in a timely manner regarding order progress, logistics updates, after-sales processing results and daily service consultation feedback
  • Optimize our footwear product design, upgrade service quality and repair website functional bugs based on user browsing and shopping data
  • Push brand new shoe arrivals, fashion trend recommendations and preferential activity information via email (only with your explicit authorization)
  • Identify risky transactions, prevent platform fraud behaviors, and safeguard the security of user transactions and platform operations
  • Fulfill statutory obligations and regulatory requirements that enterprises shall comply with
We solemnly promise that we will never sell, rent or leak your personal private information to any irrelevant third-party institutions or individuals for commercial profits.

3. Cookies and Intelligent Tracking Technology

Our website adopts standard Cookies and other mainstream tracking technologies to upgrade your shopping experience. These technologies help us record your browsing habits and operation preferences, retain your account login status, analyze popular footwear product data, and realize personalized shoe style recommendation functions.
You can freely manage or disable the Cookies function through your browser setting interface. Please note that disabling partial tracking permissions may cause individual functional abnormalities of the website and affect your smooth footwear shopping experience.

4. Information Sharing and Disclosure Rules

We will only share your personal data in the following compliant scenarios, and all shared information will be strictly protected by confidentiality agreements:

Cooperative Service Providers

We will provide necessary user information to third-party professional service institutions that support brand operation, including payment service providers, logistics and distribution carriers, email notification operators and data analysis service teams, to ensure the smooth completion of footwear order transactions and logistics delivery.

Legal and Safety Scenarios

We may disclose user information in accordance with legal provisions, judicial procedures or official regulatory requirements, or to protect the legitimate rights and interests, property safety and personal safety of Fluures, platform users and the public.
Except for the above mandatory situations, we will never share your personal information with third-party platforms for irrelevant marketing promotion without your explicit consent.

5. User Privacy Rights and Options

You have independent and legal control rights over your personal information:
  • Check, modify and update your member account personal information and receiving data at any time
  • Cancel the subscription of brand marketing emails and promotional push messages
  • Apply for account cancellation and personal data deletion (subject to legal data retention clauses)
If you need to exercise the above privacy rights or unsubscribe from relevant messages, please contact us through official channels:
Email: service@fluures.com
Phone: +00852-2233730

6. Minor Privacy Protection

The footwear products and shopping services of Fluures are oriented to users aged 13 and above. Our platform does not target children under 13 years old, and we will not actively collect any personal information of minors under 13. If you find that we have mistakenly obtained minor user data, please contact our customer service team in a timely manner, and we will thoroughly clean up the relevant data immediately.

7. Information Security Protection Measures

We have established a complete set of technical protection systems and internal management specifications to protect user personal data from unauthorized access, leakage, tampering and abuse. We adopt data encryption, access authority control, real-time risk monitoring and other multiple protection measures to fully secure user information.
Nevertheless, due to the inherent risks of Internet information transmission, no network platform can achieve absolute 100% security. Therefore, we cannot guarantee that all information transmission processes are completely risk-free.

8. Instructions for Overseas Users

For users who access our website and purchase footwear products from regions outside Hong Kong, your personal information may be cross-border transmitted, stored and processed within the compliant scope. Your use of our platform services means that you voluntarily agree to such legal cross-border data transmission and processing behaviors.

9. Policy Update and Revision

We reserve the right to update and revise this Privacy Policy from time to time according to business development, platform function iteration and changes in relevant national and regional laws and regulations. After the policy content is adjusted, we will update the "Last Updated" date on the page synchronously. It is recommended that users regularly browse this page to keep abreast of the latest privacy protection terms.

10. Contact Information

If you have any questions, doubts or rights protection demands about this Privacy Policy and your personal data protection rights, please contact us through the following official channels:
Email: service@fluures.com
Phone: +00852-2233730
Address: 34 Clear Water Bay Road, Rainbow Village, Hong Kong